Privacy Policy
Equipment Rental America
Last Updated:January 1, 2026
At Equipment Rental America (referred to as "we," "us," "our," or "Company"), we value your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (powered by GoHighLevel or similar platforms), make reservations, rent trailers/equipment, or interact with our services.
By using our website or services, you consent to the practices described here. If you do not agree, please do not use our site or services. We do not sell your personal information.
1. Information We Collect
We collect information you provide directly and automatically:
Personal Information You Provide:
Contact details: Name, email address, phone number, mailing address.
Rental-related: Driver’s license information, date of birth, Tow Vehicle details, payment information (processed securely; we do not store full card details if using third-party processors).
Booking and communication: Reservation details, inquiries, feedback, or support requests.
Automatically Collected Information:
Device and usage data: IP address, browser type, device identifiers, pages visited, referral sources, and interaction timestamps.
Cookies and tracking technologies: We use cookies, web beacons, and similar tools for analytics, functionality, and personalized experience (e.g., remembering preferences or cart items). You can manage cookie preferences via your browser settings.
Location data: If applicable (e.g., for equipment tracking in case of late return or theft), with consent where required.
We do not knowingly collect data from children under 13 (or 16 in some jurisdictions). Our services are for adults 25+ as per our rental eligibility.
2. How We Use Your Information
We use your information to:
Process reservations, rentals, payments, and bookings.
Provide customer service, respond to inquiries, and send rental confirmations or updates.
Verify identity, prevent fraud, and ensure compliance with rental terms (e.g., driver eligibility).
Improve our website, services, and marketing (e.g., analyzing usage patterns).
Communicate promotions, newsletters, or important notices (you can opt out of marketing).
Comply with legal obligations, enforce our Terms of Service, and protect our rights/safety.
3. Sharing Your Information
We do not sell or rent your personal information. We may share it in these limited cases:
With service providers (e.g., payment processors, website hosting like GoHighLevel, analytics tools, email/SMS services) who are contractually obligated to protect it.
For legal reasons: To comply with laws, subpoenas, court orders, or government requests (e.g., law enforcement for stolen equipment recovery).
Business transfers: In the event of a merger, acquisition, or sale of assets.
To protect rights: Enforce agreements, investigate fraud, or protect the safety of users, public, or our business.
For equipment location/tracking (if equipped): Used primarily for recovery, roadside assistance, or legal compliance, not shared externally except as noted.
4. Data Security
We implement reasonable administrative, technical, and physical safeguards to protect your information (e.g., encryption for transmissions, secure servers). However, no system is completely secure, and we cannot guarantee absolute security. You are responsible for keeping your account credentials confidential.
5. Your Rights and Choices
Depending on your location (including Florida and other U.S. states with privacy laws), you may have rights to:
Access, correct, or delete your personal information.
Opt out of certain processing or marketing communications (reply “STOP” to SMS; unsubscribe links in emails).
Limit sharing in some cases.
To exercise these rights, contact us using the details below. We will respond promptly and verify your identity.
You can also manage cookies through browser settings. Note that disabling cookies may affect site functionality.
6. Retention
We retain your information as long as necessary for the purposes outlined, to comply with legal obligations, resolve disputes, and enforce agreements. After that, we securely delete or anonymize it.
7. Third-Party Links and Services
Our site may link to third-party sites (e.g., payment gateways). We are not responsible for their privacy practices. Review their policies separately.
8. International Users
Our services are primarily for users in the United States (Florida-focused operations). If you access from outside, your data may be transferred to and processed in the U.S., subject to U.S. laws.
9. Updates to This Privacy Policy
We may update this policy periodically. Changes will be posted here with a new "Last Updated" date. Continued use after changes constitutes acceptance. We encourage regular review.
10. Contact Us
For questions, requests, or concerns about this Privacy Policy:
Email: [email protected]
Phone: 386-880-7008